Meraki (v) – to do something with soul, creativity and love; when you leave a piece of yourself in your work.

Think. Build. Ship. Measure. A linear process useful for progress, but not comprehensive of a non-linear path. Not all chocolate chip cookies are the same, even if using butter, eggs, and vanilla.

We often forget that the first time someone interacts with our products is the first time they know who we are.

You don’t have to build with mastery. But there’s no excuse not to build with meraki.


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