Thought is being watered down by reductionism. Reductionism relies on reverse engineering what’s worked great in the past. What we get is more of the same.

Essentialism thrives on engineering what works best in the present. It requires a deep introspection of what is fundamental to a product and the persons using it. It demands a continual extrapolation of real-time interactions. What we get is more of what is essential.

Be rigorous on the essentials.