Entrepreneurs carry out the innovations (the micro).

Followers imitate them (the meso).

Economies creatively destruct from within (the macro).

The center stage is the meso. Meso is the structure component of deep macro change.

It is the dimension of fundamental change.
It changes order.
It establishes a new equilibrium.
It presents a new paradigm.

Not every product is meso. But where meso can shift, think of the meso. The mesoscopic view is a blue ocean.