Insulin Shots

The life-cycle of user love is comprised of three sweet moments:

  • The Aha! Moment: the moment when the user gets you.
  • The Honeymoon Moment: the experience when the user first falls in love with you (and tells their friends about you).
  • The Marriage Moment: the time when the user settles in with you.

Go big on the moments. Make them sweet.

Credit: Nick Urbani (honeymoon moment), Sean Ellis (MHS)

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