Disappointment as love

Disappointment is a better indicator of love than love itself.

The Must Have Score (MHS) is a thermometer of how much your product is loved. Drop this in-product survey to validate market fit:

How disappointed would you be if you could no longer use our product? 

  • Very disappointed. 😥 
  • Somewhat disappointed 😦 
  • Not disappointed 😐 
  • I’m no longer using this product : 

If your product has > or = 40% of their users answer “very disappointed”, then your product has reached market fit.

<40% and you’ll struggle. So iterate.

Bonus: with the more famed Net Promoter Score (NPS), top companies score 50+.

Credit: Sean Ellis


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