How to determine price

Payment is a form of communication.

Pricing questions to never ask:

  1. What would you pay for this?
  2. Would you buy this for $X?
  3. How much do you think this is worth?
  4. What’s the most you would pay?


  • Put up a price and put it up for sale.
  • If people buy, that’s a yes.
  • If people don’t, that’s a no.
  • Throttle up or down, as appropriate.

Silence or noise, you’ll hear something.

Credit: Jason Fried

Bonus from Jason at no extra cost:

No one ever went broke from a profit.